COMPANY: Dream Section

There is an opportunity for an upscale magazine, targeting minorities, in the North Central Florida area. The African American community is 20 percent of the Alachua County population of more than 250,000, which has an unmet need for a publication covering the topics of politics, technology, medicine, entertainment, and money matters with a local flavor. The magazine, The Radar, in addition to filling a gap for readers; it will also fill a gap for advertisers seeking to reach affluent African American customers in a manner that informs them the advertisers care about the sustainability of minority businesses.

Regarding future develop. The venture could consider developing an entire suite of media outlets targeting minorities, such as radio venture with a suite of local stations with various types of music or even talk shows. The team could also research the idea of developing a local television show covering topics of interest with the same value proposition as the magazine. Not everyone likes to receive information via print. Some customers like to get their news and information by listening to the radio or watching a program on television.

  

Since the magazine will start as a quarterly publication, there is also some opportunity with the prospect of moving The Radar to a bimonthly publication or even a monthly, considering the reception of the market with the quarterly. 

The magazine is being established as a lifestyle business. There are no plans for rapid expansion. The initial circulation is for 10,000 to expand to 20,000 within five years is a workable goal. The North Central Florida area is large enough to accommodate that expansion.

Rewrite: 

There is an opportunity for an upscale magazine, targeting minorities, in the North Central Florida area. The African American community is 20 percent of the Alachua County population of more than 250,000, which has an unmet need for a publication covering the topics of politics, technology, medicine, entertainment, and money matters with a local flavor. The magazine, The Radar, in addition to filling a gap for readers; it will also fill a gap for advertisers seeking to reach affluent African American customers in a manner that informs them the advertisers care about the sustainability of minority businesses.

Regarding future develop. The venture could consider developing an entire suite of media outlets targeting minorities, such as radio venture with a suite of local stations with various types of music or even talk shows. There is also a need for an online directory for local businesses who wish to target minorities; this will be a service that will be offered free to businesses on The Radar’s website.  The team could also research the idea of developing a local television show covering topics of interest with the same value proposition as the magazine. Not everyone likes to receive information via print. Some customers like to get their news and information by listening to the radio or watching a program on television. 

  

Since the magazine will start as a quarterly publication, there is also some opportunity with the prospect of moving The Radar to a bimonthly publication or even a monthly, considering the reception of the market with the quarterly. 

The magazine is being established as a lifestyle business. There are no plans for rapid expansion. The initial circulation is for 10,000 to expand to 20,000 within five years is a workable goal. The North Central Florida area is large enough to accommodate that expansion.