1) Provide (embed) the video or audio recording of your
interview with the customer. As an alternative, you can provide the transcript
of your interview but it will take you a lot of time. Thus, I would strongly
recommend to go with the video or audio recording. Posts without evidence of the
conducted interview won't be accepted.
Embedded
is my conversation with Stacey an African American female who could be a potential
reader of my magazine. Small Business Interview No. 3
2) Describe the most interesting and useful
insights about your customers that you learned through this interview.
This
interview was interesting in that the reader expected (knew) that there would
be an issue locating information, but she didn’t have an immediate recollection
of having done a search. This reader, a highly educated professional, as a
medical doctor, gives me pause in my theory. Type A, highly motivated
individuals are going to reach their life goals despite everything. My magazine
will be helpful to them – but they probably won’t seek me out and they will
probably be circumspect.
3) Describe if there is anything you learned about
interviewing process. How did you feel during the interview? Was it easy or
not? Do you feel like you need to adjust any of your questions or your overall
approach?
These
questions were not really helpful in this conversation. I found that I did more
talking than the customer – as I tried to explain the questions. After the
first customer interview, where I dropped one question; I reviewed the
questions again before this customer interview. As I started this second
customer interview process I was fairly confident in the questions. At the
completion of the interview – I had very little confidence in them as a means
to gain insight. But on reviewing the material, I found this interview extremely
helpful, because the answers were so unexpected.
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