COMPANY: Rewrite

1.            I want to revise my company essence; the original essence was a guide to reaching the American Dream. But, in receiving student comment – that may be an outdated term. I revised the statement to ‘reaching goals.’ I think that is something that most people can identify with today.  

“The Radar magazine provides solutions to problems through education and motivation. We are your guide to reaching your goals.”

2.            I want to revise the company dream section to include the development of a free online directory for local businesses targeting minorities. This need became obvious during my customer interviews with readers.

The rewrite will cover this section:

Regarding future develop. The venture could consider developing an entire suite of media outlets targeting minorities, such as radio venture with a suite of local stations with various types of music or even talk shows. There is also a need for an online directory for local businesses who wish to target minorities; this will be a service that will be offered free to businesses on The Radar’s website.  The team could also research the idea of developing a local television show covering topics of interest with the same value proposition as the magazine. Not everyone likes to receive information via print. Some customers like to get their news and information by listening to the radio or watching a program on television.

3.            I will also rewrite the company unfair advantage section to include the online directory.

The rewrite will cover this section:

This service offering is filling a gap in the market, the idea is not new, nor is the target market new – however this concept has not been adequately addressed in our area. This type of service does not allow for the creation of barriers to discourage duplication, it’s a relevantly simple business model that others can duplicate. There are only two real points of differentiation; the quality of our customer service and the high quality of our product offering. Those are reasons that create customer loyalty, but we will also make available an online directory on The Radar’s website which includes local businesses that are targeting minorities. This service will be free to businesses and will work as a resource center for locals seeking a specific service or need.