Changes
and Why
I would add another question to the media buyer series. As a colleague recommended this could help identify potential competitors that I was not
aware. I'd also ask the reader what source they are currently getting their
media from. I have also decided to ask why with this question as that will
give me more information.
I will also add another question to the readers’ question list regarding their
sources for news and information. This will help to determine if I’m missing an
obvious angle in my planning. I will add a question about the medium that the
readers’ are using. Do they use smartphones, laptops, TV, newspaper and
magazine for their news and information.
Rewrite Media Buyer Question (addition)
Which
media channels are you currently using and why?
Rewrite Reader Question
(additions)
What are you top three sources for news and information?
Do you use smartphones, laptops, TV, newspaper and magazine to
review news and information?
Hello Margaret,
ReplyDeleteDeveloping the "right" questions to ask on surveys/interviews can be a challenging task. A good idea is to pre-test the questions before you actually administer them to your targeted group.