Monday, April 18, 2016

MARKETING: Reflection

1.      What exercises were hard or easy for you? Why?
I found all of these exercises easy. This was a wrap up section to top off all of the other work from the different sections. Since most everything else was already in place to make these assignments a snap.

2.      Did you learn anything that you didn't know before? 
I’m continuing to learn the importance of the buyer behavior process and what that really means to me as a seller of a particular service.

3.     Do you like your final result or you think it can be improved. What would you improve when you have time?

I like my final results. When you are talking about spending money on Marketing that can always be improved. The best way to find out what needs to be improved is to watch the results of the first campaign to see what you can optimize for the next round/phase.

2 comments:

  1. Hi Margaret,

    I also think the exercises were relatively easy. I always consider marketing to be a very critical part of a business, because without sales, there is no business. To add to your reflection, I would think that the marketing strategy must always be monitored and tracked for continuous improvement from quarter to quarter.

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  2. I think marketing may be the hardest part of the equation. Its where the rubber meats the road. It is my strong opinion that you have to get a great deal of information about the customer and how to reach him/her.

    Don't be afraid to get the door slammed in your face. Don't limit yourself to traditional customers either. Try to find out why people are buying and their triggers.

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