1) Provide (embed) the video or audio recording of your
interview with the customer. As an alternative, you can provide the transcript
of your interview but it will take you a lot of time. Thus, I would strongly
recommend to go with the video or audio recording. Posts without evidence of
the conducted interview won't be accepted.
Embedded
is my conversation with Rose a potential media buyer in our area. Small
Business Interview No. 4
2) Describe the most interesting and useful
insights about your customers that you learned through this interview.
This
interview was interesting in that the media-buyer was not so concerned about
the buy, but she was more concerned about establishing relationships with her
customers. She indicated that if you have a relationship of trust then
purchases or buy-in will follow.
3) Describe if there is anything you learned about
interviewing process. How did you feel during the interview? Was it easy or
not? Do you feel like you need to adjust any of your questions or your overall
approach?
I must
admit that I totally revised the questions for this person because of the type
of work that she does. My new questions were:
1. In
your experience what is the best way to reach minorities in your area?
2. How
do you evaluate the success of your efforts?
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