MARKET: Customer Interview No. 5

1) Provide (embed) the video or audio recording of your interview with the customer. As an alternative, you can provide the transcript of your interview but it will take you a lot of time. Thus, I would strongly recommend to go with the video or audio recording. Posts without evidence of the conducted interview won't be accepted. 

Embedded is my conversation with Geneva a potential reader of the magazine in our area. Small Business Interview No. 5

2) Describe the most interesting and useful insights about your customers that you learned through this interview. 

This interview was interesting in that the reader mentioned it takes a collaboration of a number of research methods to find the material or solution to her issue.  She is not able to find solutions in one location and that she was concerned that much of the available material is focused on outdated stereotypes.She also touched on the customer’s willingness to do the research themselves with reluctance to call someone for help.

 3) Describe if there is anything you learned about interviewing process. How did you feel during the interview? Was it easy or not? Do you feel like you need to adjust any of your questions or your overall approach?

This was the first interview where I was actually able to adhere to the questions as they were written. This was the first time I asked all of the questions.