I really like your budget chart; it is very concise. I do think there would be more miscellaneous marketing costs not budgeted here, but these are the drivers. In my opinion, I would also add social networking to the budget as this is a big part of any company's marketing strategy.
I like that you are targeting your member through paper media and mails. I still think there is a need in current years to have an online presence. Also the launch party for 500 people can be substituted with free round of magazines so the user base can get a taste of what they are buying.
Hi Margaret,
ReplyDeleteI really like your budget chart; it is very concise. I do think there would be more miscellaneous marketing costs not budgeted here, but these are the drivers. In my opinion, I would also add social networking to the budget as this is a big part of any company's marketing strategy.
I like that you are targeting your member through paper media and mails. I still think there is a need in current years to have an online presence. Also the launch party for 500 people can be substituted with free round of magazines so the user base can get a taste of what they are buying.
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